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عمومی::
فضای خردهفروشی، جو خرده فروشی
... the retailers’ controllable factors (e.g. service interface, retail atmosphere, assortment, and price).،In contrast, the trade literature underscores articles where consultants, mall and retail managers demonstrate a high level of enthusiasm for specific renovations that they assume will enhance retail atmosphere.
Shopping values were found to mediate the relationship between crowding, a central element of retail atmospherics, and satisfac- tion (Eroglu et al.
Research should take into consideration the utilitarian shop- ping value as a mediator of the effects of retail atmospheric cues on shoppers' response.
Even though there are many studies looking at the impact of retail atmospherics on shopping behaviour, very few of them investigate their relevance on the utilitarian value (Turley and Milliman, 2000).
Influence of Retail Atmospherics
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